Forever seeking the fountain of youth, boomers are more confident that their minds will stay sharper as they age than their bodies will. The reason? Many are already brain training by playing board games.

In fact, a recent survey conducted by Russell Research on behalf of Hasbro Games shows two-thirds of baby boomers play games to help stay mentally sharp and also feel their level of mental acuity is better than other people in their group. They even go so far as to describe themselves as feeling ten years younger than their actual age. Of those surveyed, 97 percent feel the brain can be trained or exercised to keep it healthy and sharp.

“With all the attention on baby boomers and how they are maintaining active and healthy lifestyles and postponing retirement, it’s no wonder they think playing games and doing puzzles to sharpen the mind are every bit as important for brain health as are a healthy diet and reading,” says Dr. Paul Nussbaum, a clinical neuropsychologist and brain health expert who specializes in aging across the life span.

Baby boomers are most likely to play games like SCRABBLE and TRIVIAL PURSUIT, with approximately 66 percent or more saying they play these games once a year or more often, the survey revealed. In addition, four-fifths of baby boomers indicate a benefit of playing board games is that it provides relaxation and is a stress reliever.

Their bigger concerns? Physical health and finances.

All In The Family

While baby boomers say playing board games is a stress reliever, that doesn’t mean competition is lacking. In fact, more than 40 percent of baby boomers dislike losing to their husband or wife, with other family members a distant second. You may be surprised to learn wives are more competitive with their spouses: 67 percent of women said they hated losing to their husbands, while 52 percent of men claimed to dislike conceding victory to their wives.

Among the most popular games baby boomers play:

o SCRABBLE
o MONOPOLY
o Poker
o TRIVIAL PURSUIT

Boomers have been playing board games for decades, with Monopoly edging out SCRABBLE 22 years to 21 years. Boomers also believe SCRABBLE is the board game with the greatest impact on mental acuity, slightly edging out chess.

A Few More Fun Facts

• One in five baby boomers most hates losing board games to a child.
• Other activities baby boomers do for staying mentally sharp include reading, doing puzzles, playing games, eating a healthy diet, exercise or hanging out with people younger than them.
• 75 percent of baby boomers indicate their physical health failing them is a greater concern than their mental health failing them.
• Nearly 25 percent of baby boomers rate their mental acuity as much better than other people in their age group.

If you are keen to work at home, you might need to pull out a few loans in the incipient stage of the business. However as you work at home, you realize that inchoate ideas often get lost in daily chores. Abstain from cheap deals like a cheap insurance and concentrate on your work.

About Hasbro

Hasbro (NYSE: HAS - News) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

For More Information On
This News Release Contact:

Patricia Riso
Hasbro Games
(413) 526-2307
priso@hasbro.com

Leslie Jones
Carmichael Lynch Spong
(415) 956-9473
leslie.jones@clynch.com

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