Bespoke, a fancy way of saying custom or tailor-made or independent, is one of the fastest-growing segments of the travel industry, fueled by affluent, been-there-done-that travelers who wouldn’t be caught dead on one of those board-the-buses tours. For a price, as little as $300 per person per day or as much as $300,000 for a two-week dream journey for a family, anything is possible. “This has been an incredible growth area,” says John Clifford, president of International Travel Management in San Diego (www.internationaltravelmanagement.com). “It’s probably 95 percent of my business. These are mature, well-traveled clients who’ve done London, Paris, Tokyo, Sydney. There’s this craving for something that is not as sterilized. They want to connect with people and culture and cuisine.” His typical clients include “affluent couples in the Baby Boomer generation, Gen X singles, affluent gay clients.”

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