Judann Pollack writes this interesting piece.

There are an estimated 78 million boomers in the U.S. (born between 1946 and 1965), and we are retiring later and working more after retirement. And even before those golden years, we’re shelling it out. Information Resources Inc. estimates boomers spend $46 billion annually on package goods alone, while Unilever’s research shows that we buy a disproportionate 60% of all package goods. One thing this generation isn’t about is giving in to anything gracefully. Its hallmark has been forcefulness, decisiveness and strength. So if you insist on reaching out to us now — years after you so cavalierly threw us away — your communication better be honest and thoughtful.

Well said!

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