What To Do When Your Baby Boomer Spouse Ignores You
Posted September 26, 2007
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Hearing aids aren’t just for Grandpa anymore. Companies are targeting the nearly 78 million U.S. baby boomers, the older of whom are hitting age 60 at a rate of about 8,000 a day, with sleek new hearing aids. Hoping to corner the market on a generation as it loses its hearing, the companies are working to end the old- age stigma associated with hearing aids and reel in those tech-savvy Americans born between 1946 and 1964. And baby boomers are biting. |
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