Merchandisers Analyze Sales To Baby Boomers
Posted September 23, 2007
The baby-boomer population has been slighted by merchandisers because they think people over 50 are so stuck in their ways that they won’t buy any new brand. Boomers are really the largest market for business because they have so much money that they want to spend.
The idea that 65 is “old” is laughable to those of us who have been there and done that. Sure, you can draw Social Security at that age and get covered by Medicare, which may start coming in handy. At 65, you may start feeling some aches and pains you didn’t notice at 50.
Being 65 doesn’t mean you’re consigned to a rocking chair, sitting there waiting for your next check from Uncle Sam. (Remember, you earned that check by working for 40 years, so don’t let some wiseheimer try to needle you about being on welfare.) Let me list the ways that a man at 65 isn’t even remotely an “old” guy… click here for complete article
