AARP Releases Quarterly Boomer Report
AARP Services and Focalyst released their first quarterly boomer report which focuses on the travel trends of baby boomers and others age 50+. This is the first in a series of reports tracking baby boomer trends through Focalyst—a joint venture of AARP Services Inc. and the Kantar Group specializing in research about baby boomers.
Notable travel trends for boomer families:
* 72% like to return to familiar places for their vacations;
* More than one-third look forward to vacation as a time to just eat, drink and relax;
* More than half are going on road trips rather than long distance vacations;
* Overall, they steer clear of organized trips.

Posted September 14, 2007


















