| The prospect of deriving income from a new breed of readership is driving a wave of investment into boomer and older-oriented social networking sites that offer like-minded (and like-aged) individuals discussion and dating forums, photo-sharing, news and commentary, and chatter about diet, fitness and health care. Last week, VantagePoint Ventures, an early investor in MySpace, announced that it had led a $16.5 million round of financing for Multiply, a social networking site aimed at people who are settled. In August, Shasta Ventures led a $4.8 million financing round for TeeBeeDee, a site coming out of its test stage this month. The name is short for “To Be Determined” as in, just because you’re not trolling for a mate on MySpace doesn’t mean your life is over. |
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