Baby Boomers Target Of Junk Mail
Posted August 30, 2007
 |
Baby boomers are targeted with the most unwanted direct mail, according to a second quarter survey conducted by stopthejunkmail.com. The report found that 16.4 percent of respondents receive six to 10 catalogs each week. Of these, 55.6 percent keep mail order catalogs less than one day and 25.6 percent would like to see catalogs come once every three months. More than a third of those responding said they would rather shop online catalogs than receive them in the mail. Seventy-six percent of respondents claim they receive too many different direct mail fundraising letters through the US Postal Service. |
Bookmark to:
