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As the baby boomer generation prepares to enter retirement age, the need for products that enhance their lifestyles, improve their health prospects and ease the burden of their disabilities will accelerate. From nutraceutical-based beverages to functional foods to incontinence aids to over-the-counter (OTC) drugs for age-related disorders, the range of products specifically targeting the senior market will broaden as the shelf space devoted to senior care products expands to meet specific age-related consumer needs. |
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