Companies Look To Baby Boomers For Profits
Posted August 6, 2007
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As the 78-million-member baby boomer generation confronts the physical challenges of aging, the baby boomers, who as a group have been long accustomed to throwing their economic and cultural weight around, are doing so more than ever. Companies are racing to “boomerize” their products and services, tailoring their marketing pitch to a generation that never believed it would get old — and still doesn’t. The baby boomers are the lifestyle leaders that adopt new technologies, and they’re looking for technology to be chic and aesthetically pleasing. The largest single generation in history is reaching its peak economic power, and businesses around the world are innovating to meet their demands. |
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