Boomers rewrite rules for marketing (Sarasota Herald-Tribune)

Boomers — the term applied to Americans born between 1946 and 1964 — spend $2.1 trillion a year and they are a fickle crowd.

Retirement hitting home for boomers (The News Journal)

As baby boomers retire and start spending their nest eggs, they will need new financial products to make their money last, according to speakers at a recent Wharton Impact Conference titled, “Managing Retirement Payouts: Positioning, Investing and…

War memorial stands as a reminder that life ends (Los Angeles Times)

Baby boomers honoring the fallen at a Vietnam exhibit see death for what it is: inevitable. Reflection and introspection are the twin luxuries of the old.

Many worry about being able to care for relatives in the future (USA Today)

Forty-one percent of baby boomers who have a living parent are helping care for them with personal aid, financial help or both, according to a USA TODAY/ABC News/Gallup Poll of 689 baby boomers. Of the 59% who aren’t helping now, nearly half worry about their ability to do so in the future.

Developer designs community to make life easier for baby boomers (Southeast Missourian)

Home owners approaching retirement age are looking for maintenance-free housing. Aware of a demand for simple living in Cape Girardeau, California Homes developer Mike Peters created a community…

Baby boomers take it to streets, pools, tracks and weight rooms (San Marcos Daily Record)

Last week I mentioned the results of the Lockhart Kiwanis 5K and that 9 of the top 10 finishers were over 40 years of age.

Rightsizing Your Life

To help baby boomers re-evaluate where and how they live and help make it easier for them to find a home that fits the next chapter of their lives is the purpose of the book “Rightsizing Your Life: Simplifying Your Surroundings While Keeping What Matters Most,” by Ciji Ware. The use of the term rightsizing instead of downsizing is a good way to market the book, but, more important, it explains the next viable real estate option for boomers who have become empty nesters, are looking to retire, or, as the book suggests, are just finding their “old life just doesn’t fit anymore.” Ware recounts her personal story of rightsizing and cites examples of other people in similar situations. She tells readers of the many emotions they may experience when going through such a process. Rightsizing Your Life: Simplifying Your Surroundings While Keeping What Matters Most

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Remember: Playing video game not simple way to boost memory (Orlando Sentinel)

If you think electronic games are just for your grandchildren, you’ve somehow missed the marketing blitz aimed at older adults. Computer- and video-game makers are targeting seniors and baby boomers with products that claim to boost the power of an aging brain. But can games such as Nintendo’s Brain Age or Web sites such as MyBrainTrainer.com really stave off dementia?

Larger-print books gain in marketplace (Herald News)

In time for summer reading, Simon & Schuster, Penguin Group, Harlequin Enterprises, Random House and HarperCollins have launched or plan to launch large-print lines designed to appeal to squinting baby boomers who are discovering that standard type is, well, impossible to read.

Scientific Notation (CBS News)

SCIENTIFIC NOTATION….Today the Washington Post takes a look at looming teacher shortages caused by a wave of retirements among baby boomers combined with NCLB’s requirements that all teachers have degrees and be credentialed. And I supposed I’d comment on that…

Baby boomers colonize North America (Aspen Daily News)

It is hopeless. Only an unforeseen and inconceivable groundswell of social responsibility can slow the colonization of North America by the baby boom generation and the world’s wealthy.

Schools Pinched In Hiring (Washington Post)

As hundreds of thousands of baby boomers retire and the No Child Left Behind law raises standards for new teachers, school systems across the country are facing a growing scarcity of qualified recruits.

Retirees staying put (Pensacola News Journal)

Millions of retirees and soon-to-retire baby boomers, are retiring in place.

David Hendricks: Boomers start businesses to add income (San Antonio Express-News)

Baby boomers, afraid they haven’t saved enough for retirement, are starting businesses faster than any other age group

Housing Aimed at Boomers is Booming in Metro Area / Perks Include First-Floor Master Suites, Little Upkeep and Lots of … (Builder Online)

Builders are setting aside big sections of projects, if not whole developments, for older baby boomers.

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