Boomers rewrite rules for marketing (Sarasota Herald-Tribune)
Boomers — the term applied to Americans born between 1946 and 1964 — spend $2.1 trillion a year and they are a fickle crowd.
Boomers — the term applied to Americans born between 1946 and 1964 — spend $2.1 trillion a year and they are a fickle crowd.
As baby boomers retire and start spending their nest eggs, they will need new financial products to make their money last, according to speakers at a recent Wharton Impact Conference titled, “Managing Retirement Payouts: Positioning, Investing and…
Baby boomers honoring the fallen at a Vietnam exhibit see death for what it is: inevitable. Reflection and introspection are the twin luxuries of the old.
Forty-one percent of baby boomers who have a living parent are helping care for them with personal aid, financial help or both, according to a USA TODAY/ABC News/Gallup Poll of 689 baby boomers. Of the 59% who aren’t helping now, nearly half worry about their ability to do so in the future.
Home owners approaching retirement age are looking for maintenance-free housing. Aware of a demand for simple living in Cape Girardeau, California Homes developer Mike Peters created a community…
Last week I mentioned the results of the Lockhart Kiwanis 5K and that 9 of the top 10 finishers were over 40 years of age.
| To help baby boomers re-evaluate where and how they live and help make it easier for them to find a home that fits the next chapter of their lives is the purpose of the book “Rightsizing Your Life: Simplifying Your Surroundings While Keeping What Matters Most,” by Ciji Ware. The use of the term rightsizing instead of downsizing is a good way to market the book, but, more important, it explains the next viable real estate option for boomers who have become empty nesters, are looking to retire, or, as the book suggests, are just finding their “old life just doesn’t fit anymore.” Ware recounts her personal story of rightsizing and cites examples of other people in similar situations. She tells readers of the many emotions they may experience when going through such a process. | |
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If you think electronic games are just for your grandchildren, you’ve somehow missed the marketing blitz aimed at older adults. Computer- and video-game makers are targeting seniors and baby boomers with products that claim to boost the power of an aging brain. But can games such as Nintendo’s Brain Age or Web sites such as MyBrainTrainer.com really stave off dementia?
In time for summer reading, Simon & Schuster, Penguin Group, Harlequin Enterprises, Random House and HarperCollins have launched or plan to launch large-print lines designed to appeal to squinting baby boomers who are discovering that standard type is, well, impossible to read.
SCIENTIFIC NOTATION….Today the Washington Post takes a look at looming teacher shortages caused by a wave of retirements among baby boomers combined with NCLB’s requirements that all teachers have degrees and be credentialed. And I supposed I’d comment on that…
It is hopeless. Only an unforeseen and inconceivable groundswell of social responsibility can slow the colonization of North America by the baby boom generation and the world’s wealthy.
As hundreds of thousands of baby boomers retire and the No Child Left Behind law raises standards for new teachers, school systems across the country are facing a growing scarcity of qualified recruits.
Millions of retirees and soon-to-retire baby boomers, are retiring in place.
Baby boomers, afraid they haven’t saved enough for retirement, are starting businesses faster than any other age group
Builders are setting aside big sections of projects, if not whole developments, for older baby boomers.