Ironic Consumption: Where Gen Y Meets Boomers | scenarioDNA (Hospitality Net)

time Posted June 28, 2007

“We’re faced with two compelling generations: One: The baby boomers who’ve lived through decades of excess and indulgence. Two: The Gen Y children of Gen X, who have been taught that they can do anything and don’t settle for mediocrity. Kind of Hubris meets Machiavelli. Why wouldn’t we expect a cross-generational collusion that diverts mass media?” –Marie Lena Tupot, partner, scenarioDNA

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