Fitness centers catering to baby boomers
Posted June 27, 2007
When it comes to designing a gym, it’s not all about attracting the hard bodies anymore, and when it comes to senior fitness, there’s more out there than water aerobics.
According to this article, as more of America’s baby boomers start entering their 60s, more startup gyms are homing in on a more mature market.
The business potential is huge, and expanding. Club 50, a fitness chain for the over-40 crowd that has mushroomed to more than 40 franchises since it began in 2003, points out that seniors control more than 70 percent of the country’s disposable income. And the oldest of the baby boomers, born between 1946 and 1964, started turning 60 last year.
In less than 25 years, there will be more than 71 million 65-year-olds, twice as many as there were in 2000, according to the National Association of Area Agencies on Aging.
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