According to NY Think Tank scenarioDNA, Convergence of Gen Y and Boomers Puts a Spin on Generational Marketing (PRWeb via Yahoo! News)

time Posted June 27, 2007

The convergence of two consumer groups, Gen Y and Baby Boomers (which came two generations before them) lend a unique spin on generational marketing. scenarioDNA terms that uniqueness as Ironic Consumption.

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